VUURI — SAUNA ARCHITECTURe

An ancient ritual, engineered for your busiest week.

An ancient ritual, engineered for your busiest week.

Nature is the setting. Heat and cold are the mechanism. Stillness is what’s left, clarity is what follows.

Nature is the setting. Heat and cold are the mechanism. Stillness is what’s left, clarity is what follows.

for the ones who can't afford to switch off

“You already know the feeling.
Full calendar, no real reset.
The kind of tired that a weekend doesn't fix."

Awareness isn't the problem. We know what heat and cold do for recovery, focus, and stress resilience. What's stood in the way is distance. Vuuri brings the ritual of sauna into your garden to become a weekly reset. Not a rare escape.

why it matters

20.7%
BURNOUT RATE

20.7% of the Dutch workforce reported burnout complaints in 2025. A record high.

Source: NEA/CBS/TNO.

20.7%
BURNOUT RATE

20.7% of the Dutch workforce reported burnout complaints in 2025. A record high.

Source: NEA/CBS/TNO.

45+ min
TO A PUBLIC SAUNA

Over 45 min estimated round trip to a quality public sauna. Distance, not doubt, is the barrier.

45+ min
TO A PUBLIC SAUNA

Over 45 min estimated round trip to a quality public sauna. Distance, not doubt, is the barrier.

Rarely
RITUAL FREQUENCY

For high-performance professionals in NL, sauna stays the fix they know works, but almost never make time for.

Rarely
RITUAL FREQUENCY

For high-performance professionals in NL, sauna stays the fix they know works, but almost never make time for.

the iconic sauna pavilion, in your garden.

The heat clears my head. The cold gets me ready to act.

Three rounds and the noise quiets down. That's the ritual built into every Penta.

The Penta

View the iconic design in 360°.

Architectural design

  • Biophilic

  • Iconic

  • One with nature

Capacity

  • 4-5 persons sitting comfortably

  • 2 people lying

  • Remote on/off: heated and ready when you get home

Materials

  • Sustainable Douglas & Aspen FSC-certified timber from european forests

  • Thermally tempered glass

  • Partnership with renowned sauna heater

our technology - how it works

ON

Heat held at the centre of the week.

OFF

A daybed and reading room between rituals.

NEVER IDLE
Sauna by evening, quiet retreat by day. The heated bench folds away, so the same room becomes a reading nook, a sleeping retreat or a place just to sit still, instead of standing empty between sessions.

GROWS WITH YOU
A ritual space that shifts with life.The pavilion is built to extend, a second room, a cold plung, a covered walkway, without rebuilding what's already there.

ENERGY-READY
If desired, runs on solar and battery, no grid connection required. Built for gardens off the main line, and for anyone who'd rather not depend on one.

The people holding the heat.

The people holding the heat.

Michael Vrijhof - Founder & Architectural Lead

Sam Verdegaal - Founder & CEO

Niels Hofstee - Founder & Technical Lead

Before founding Vuuri, our team built ONE, a non-profit design & construct practice creating healing spaces for children affected by crisis, grounded in the science of how the built environment shapes well-being. That same conviction, that thoughtfully designed spaces can restore people, now shapes our approach to wellness architecture.

Reserve your place for the first heat.

Reserve your place for the first heat.

The Founding Collection is the first ten pavilions ever built. A refundable €350 deposit secures your place, at Founding Collection pricing that won't be offered again. We'll invite you into the process from the first drawing.

The Founding Collection

Spots remaining:

9 out of 10

€350 — REFUNDABLE DEPOSIT

No charge beyond the deposit. Founding Collection members are invited to shape final design details, with priority on future expansion options as they launch. We'll email payment details after your reservation.

Not ready to commit? Stay in the loop.

Not ready to commit? Stay in the loop.

Occasional updates on the design, the build, and early access. No spam, no pressure.

designed & built in the netherlands.

Field notes from the making of Vuuri.

Field notes from the making of Vuuri.